Roof Star Leads | Marketing Built Exclusively for Roofing Companies

The real problem

More leads will not fix slow follow-up.

The old way

You pay for a marketplace lead that was also sent to 3 to 16 competing roofing companies at the same time, and the homeowner books with whoever calls first.
The lead comes in while you are handling a tear-off, meeting an adjuster, or checking on a crew. It sits in an inbox or spreadsheet while another roofer calls first.
Or you hire a generalist agency that sends more traffic into the exact same follow-up problem.
Either way, you are paying for opportunities that start going cold the second they arrive.

The new way

You generate exclusive roofing leads that are never resold to competing contractors.
Every new inquiry receives an automated text and email within 60 seconds. Then a real person attempts a live callback within 5 minutes during business hours, qualifies the homeowner, and books the next step directly onto your calendar.
You do not just get another lead source. You get a complete system built to make sure the leads you already paid for never sit cold.
You stay on the jobs that pay you while the system fills your calendar. More booked estimates, fewer evenings spent chasing callbacks. That is leverage.

A typical roof replacement is worth $9,500 to $17,600. Every lead that sits cold is not a missed name on a list, it is real money signing with the roofer who called back first.

One system, three parts

The First-Call Growth System

Three parts, working together to generate the opportunity, start the conversation, and get the homeowner onto your calendar.

Local Authority Campaign

What it does

Always-on local advertising built specifically around your roofing services, service area, and the jobs you want more of.

What you get

Your company stays visible year-round and generates exclusive homeowner inquiries that are never resold to competing roofers.

Rapid Response Follow‑Up

What it does

Automated text and email follow-up begins within 60 seconds of every new lead.

What you get

Following up on new leads is no longer your job — it's the system's. Homeowners hear from your company immediately, even when you are on a roof, meeting an adjuster, or keeping crews moving.

Live Sales Assistant

What it does

A real person calls, qualifies, and books the homeowner directly onto your calendar, with basic insurance claim process literacy built into the conversation.

What you get

The homeowner speaks with someone who understands roof damage and insurance claim basics, while your sales team gets a better prepared opportunity instead of another cold name in a spreadsheet.

Why we call it First-Call.

Ask a homeowner who requested three roofing quotes why they picked the company they did, and the answer is usually boring: that company called first. Not the biggest crew, not the lowest price, the first real conversation. The whole system is built to make that company yours, advertising that brings the inquiry in, an automated response within 60 seconds, and a real person on the phone within 5 minutes. First call wins the job, so first call is the standard everything here is built around.

Every system also includes

Monthly performance reporting

Leads generated, estimates booked, and response times — the exact numbers your ROI is measured on, so you can see the guarantee being kept in black and white.

Reactivation Campaign — sign-up bonus

Get started now and we run a personal-feeling email campaign to your previous customers, asking for the Google reviews your work has already earned.

Full ownership of your assets

Your domain, your website code, and your data stay yours. A simple 12-week initial term, then month to month — if you ever leave, everything comes with you.

Honest by design

No borrowed testimonials. No made-up results.

Roof Star Leads is new to the roofing niche. We are not going to hide that behind borrowed testimonials, inflated client counts, or revenue screenshots from companies we did not help.

So instead of testimonials, here is the evidence the system is built on: published data on how shared leads actually perform, what slow follow-up really costs, and how the big lead marketplaces operate.

13-20% vs. 27-30%

Published lead industry benchmarks put shared-lead close rates around 13 to 20 percent, versus roughly 27 to 30 percent for exclusive leads. Exact results vary by market and sales process, but the pattern is consistent.

$7.2M

HomeAdvisor's own materials described sending a homeowner's request to multiple service professionals at once. In 2023 the FTC finalized an order requiring HomeAdvisor to pay up to $7.2 million for redress over false, misleading, or unsupported claims about lead quality, source, and likely results.

$583 vs. $1,556

Published response-time data puts the cost of landing a signed roofing job near $583 when the callback happens within about 4 minutes. Wait 12 minutes and that cost nearly triples to $1,556, because the homeowner has often already booked with someone else.

The shared lead model is not broken because we say it is. The competition is built directly into the way those leads are distributed.

We also believe your marketing assets should belong to you.

You own your domain, your website code, and your data outright. After a simple 12-week initial term, the engagement is month to month. There is no proprietary software trap and no threat of losing the digital property your business paid to build.

Put in writing

The 5x ROI Guarantee

You're going to make at least 5x ROI on our service — or we work for free until you do.

In writing — measured on the numbers in your own reporting

No argument. No vague satisfaction language. No fine print designed to make the promise meaningless.

One closed roofing job covers months of our fee — that is why we can put a return in writing. The response standard underneath it is what makes the return possible: the data above shows the job usually goes to whoever calls first, and this system is built to make that company yours.

No honest agency can completely control the local market, the homeowner's decision, or what happens at the kitchen table. That is why the guarantee is on your return, not a specific job count — and why we keep working for free until you hit it.

Step one

The lead comes in.

Step two

The system responds.

Step three

A real person calls.

If you do not make at least 5x ROI on our service, we keep working for free until you do.

A fair standard on both sides: we ask three things of you

Keep your phone connected

Your business number stays routed through the system, so every call can be answered and response times can be tracked.

Keep your details current

Your contact information and service area stay up to date, so every lead reaches the right place the first time.

Follow up on bookings

You respond to the estimates we book onto your calendar within a reasonable window, so a ready homeowner does not stall out.

The guarantee covers your return on our management fee, measured on numbers you can see in your own reporting. Your close at the kitchen table stays in your hands, same as it should be.

Book a Call

Questions

What roofing companies ask us

I already have a website. Do I need a new one?

Not necessarily. The First-Call Growth System can work alongside your existing website and lead sources. We will look at what you already have, identify where inquiries are being lost, and connect the response and booking system where it is needed. You will continue to own your domain, website code, and business data.

How is this different from Angi or HomeAdvisor?

Angi and HomeAdvisor operate as lead marketplaces. The same homeowner's information may be sent to 3 to 16 competing contractors at once, which puts you into a race against other roofers from the moment the lead arrives, and the homeowner usually books with whoever calls first. Our Local Authority Campaign generates inquiries exclusively for your roofing company, they are not resold to another roofer. We also handle what happens after the lead comes in: an automated response within 60 seconds, followed by a live callback attempt within 5 minutes during business hours.

I have been burned by marketing agencies before. Why should this be different?

You should be skeptical, that instinct has probably saved you money. Most agencies ask you to judge them on promises, case studies from other industries, and reports full of activity. We ask you to judge us on your return: at least 5x ROI on our service, or we work for free until you get there — in writing. You also own your domain, website code, and data outright, and after a simple 12-week initial term the engagement is month to month. If we stop being useful, leaving costs you nothing.

Do you work with other roofing companies in my area?

Every lead the system generates for you is exclusive to your company. It is never shared, never resold, and never sent to another roofer. How we handle market overlap is a straight conversation worth having on the call, because your service area shapes the entire campaign, and we will tell you exactly where you stand before anything starts.

How quickly will I see results?

The response system works from day one. The very first lead that comes in gets an automated answer within 60 seconds and a live callback attempt within 5 minutes during business hours, no ramp-up period. Lead volume from advertising builds more gradually and depends on your market, your competition, and the season. What you will never wait on is follow-up.

What if this does not get me more calls?

We will never pretend that an advertising campaign can guarantee a specific number of calls or closed roofing jobs in every market. Lead volume can be affected by your service area, competition, seasonality, offer, and local homeowner demand. We review those factors with you and adjust the campaign around what the market is showing us. What we do guarantee is your return: at least 5x ROI on our service, or we work for free until you get there. And every lead the system generates still receives an automated response within 60 seconds and a live callback attempt within 5 minutes during business hours — you will not lose an opportunity because it sat untouched in an inbox.

What does this cost?

We walk through the investment during the call, after learning about your service area, current lead flow, and sales operation. That lets us explain exactly what is included, what your company actually needs, and whether the First-Call Growth System makes sense for your roofing business before discussing numbers.

What happens if I want to cancel?

The initial term is 12 weeks — long enough for the system to prove the guarantee. After that it is month to month, and you keep your domain, your website code, and your business data. We do not hold your digital property hostage or force you to stay because leaving would mean rebuilding everything from scratch. The system should keep your business because it is useful, not because your assets are trapped inside it.

Next step

Book a call

Tell us about your roofing company. We'll set up a time to walk through the First-Call Growth System and see if it's a fit.

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Weekday calls run Monday to Friday, 9am to 3pm.

Prefer to talk to a real person? Call or text us directly.

Andrew Taxis (856) 449-9300 Xander Soboleski (610) 908-6475